Management & Organisation Theory Essay Example | Topics and Well Written Essays - 3250 words

Management & Organisation Theory - Essay ExampleThe twentieth century has observed an insurgency in the theories of heed ranging from scientific management theory to contingency theory (Hartman, n.d). The management theory prevailing today is the consequence of the extraordinary efforts of several people (Koontz and ODonnell, 1984). The management and organization theories are employed to help boost the productivity of the organization and also its service property (Dibben et al, n.d.). Managers make use of various theories depending on their workplace, function, and workforce (Walonick, 1993). The case here is about LOreal products which look at been circulated in Thailand during the early fifties by the neighboring agents. It is the biggest saucer and cosmetics products Company. In Thailand, the chief(prenominal) challenge for LOreal has been the consequence of the Asian Crisis of 1997 triggered by an undue investment of fixed asset. It has primarily targeted the women betwee n the age convocation of 20-44 years. Thai customers who frequently bought the products of LOreal were situated in urban regions of Thailand and Greater Bangkok. The overall business of the keep company ranks number four in terms of Thai beauty industry turnover. The main competitors were Unilever and Procter & Gamble who were main players in non-beauty and beauty sections such as personal hygiene, food, and detergent, whereas, LOreal focused only on the beauty industry. At present LOreal offers its following products in the Netherlands such as Recital and heap under the brand name of LOreal and Ambre Solaire under the brand name of Garnier Institute (Ubalt, n.d). The main affair of this paper is to utilize suitable theories and models of management and organization in the context of LOreal.